T.V. advertisements are a common talking point around this
time of the year what with John Lewis wasting (controversial opinion) a Million
pounds on their latest Christmas ad. The best festive commercial is clearly the
Dorito’s take on the East 17 classic ‘Stay Another Day’ which is so good that
the company have decided to use it again. All the focus is on the seasonal adverts
but the brand that I feel deserves more credit for producing a strong campaign
is Guinness. I’m sure most people have seen it but here is the YouTube link in
case you have got Sky +: http://www.youtube.com/watch?v=xwndLOKQTDs
Although there is not a cartoon woodland animal in sight and
Christmas is not mentioned in any way, the advert does in a way reflect the spirit
of this festive period with friends coming together. Also, it delivers a
thought provoking message and therefore helps to build a powerful brand image.
Not that I drink Guinness (or any alcohol except the occasional vodka) but I
would happily buy it for a friend now they have included a wheelchair user in
their advertising campaign.
The basic message (my interpretation) is that only a select
number of people will not judge a book by it’s cover; will decide to be a
dedicated and loyal friend to a disabled person. Not because they must or feel
it’s the right thing to do but have made an unconscious choice deep down.
Personally, I can only count my friends on one hand and like the voiceover says
“the choices we make reveal the true nature of our character” so my few friends
are definitely ‘made of more’. I’m not saying that everyone who isn’t my friend
doesn’t have a decent character but just saying that those who are special.
Apologies if that sounds cringey but there is nothing wrong
with you a bit of bromance and if you have an issue then talk to the hand
because the face isn’t listening.
Bye for now!
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